If we talk about the two most famous MBA specializations i.e. finance and marketing then the confusion comes which specialization is the best MBA in finance or MBA in marketing. So at first, we should know the basic difference between finance and marketing.
MBA in Finance vs. MBA in Marketing: Which MBA specialization is better?
Basic Difference
MBA in Finance
Finance involves computation, handling investment, budgeting money and assets. A degree in finance will teach you how to manage debt analyze financial trends etc.
MBA in Marketing
On the other hand, marketing is famous for its 4 Ps i.e. product, place, promotion and price. The focus is to increase the sales of a company and a lot of measures are taken to achieve that including advertising, public relations, corporate branding and market research.
Technical Skills
MBA in Finance
Now let’s know what technical skills you need if you want to pursue MBA finance—-
- Commerce background preferable
- Liking for numbers
- Stock market awareness
- Knowledge of financial instrument
- Expertise in MS excel
MBA in Marketing
If you want to pursue MBA marketing you will need—-
- Knowledge of marketing strategies
- Ability to conduct SWOT analysis
- Aggressive approach to sell/persuading communication with customers
- Comprehensive understanding of target customers
Subject Taught
MBA in Finance
The subjects taught in MBA finance are—–
- Corporate investment management
- Portfolio management
- Small businesses and corporate finance
- Investments
- Securities analysis
- Borrowing
- Fundraising
- Collections
- Disbursement
- International finance
MBA in Marketing
The subjects taught in MBA marketing are——
- Marketing management
- Operation management
- Consumer and brand insight strategy
- Digital marketing and social media management
- Forecasting, modelling and marketing new product strategy, branding and marketing
- International marketing
- Salesforce management
Scope
let’s talk about different scopes in two different specializations:
MBA in Finance
Careers in this financial domain are insurance, banking, mutual funds, stock market, derivatives, investment banker consultant etc.
MBA in Marketing
Career options are available in hospitality, advertising, E-commerce, digital marketing, banding International marketing.
Top Colleges
MBA in Finance
IIM Bangalore, IIM Calcutta, VELS Chennai etc.
MBA in Marketing
IIM Ahmedabad, FMS Delhi, ISB Hyderabad, IFT Delhi etc.
Salary
if we talk about the most important issue i.e. salary, which domain provides more salary package we will know that salary does not depend on domain, the CTC drawn by a person depends on a lot of factors namely the—-
- The institute from which MBA has been pursued
- The skill set of the individual
- Performance in the B-school
- Companies visiting for placement
- Alumni network
- Current Market
